Is it time to change your business signage? A business without a sign is a sign of no business! That’s what my mentor said to me one time. Any businessman who spends money to make a business sign or replenish an existing one deserves a lot of respect. He is taking good care of his business, the same way he handles his responsibility at home.
Over the past 13 years, I have delivered on several projects involving, design, manufacture and installation of signage of all types. The business signs in Kenya range in two groups.
We have the illuminated signs and the non-illuminated. Illuminated signs have a lighting system to ensure they light at night, while the non-illuminated sign don’t light up at night.
There are other avenues sign manufacturers in Kenya can explore to ensure at least you see the writing at night. This is common on traffic/road signs.
In this article, we will explore the reasons you should change your business signage.
Reasons for you should change your business signage now!
The signage has fade
Regrettably business signage is subject to weather conditions. This means a business sign can’t last forever. With good print quality, you can get signage that can last up-to 5 years. For example with road signs, you can use material that can get up-to 10 years. In most cases, vinyls and reflective stickers. In the case that people can no longer see what’s written on the signage from a certain distance, is a good indicator that you have to change it.
The lighting system doesn’t work properly.
In the case of illuminated signs, many factors could lead to the ‘death’ of the lighting system. In some instances, it’s poor weather and other it’s substandard lighting material. For 3D signs to light up well, ensure you get the right lighting material from the get-go. Failure to which, a small fault, would lead to the replacement of the entire unit. Let’s be honest, signage repair isn’t sign repair. Repairing an existing sign is akin to just building it afresh.
Your Business needs re-branding
Re-branding can help your signage bring some clarity and consistency to your brand messaging. Successful businesses build a brand for themselves. As a brand you should clearly tell your customers who you are and what you do. All of your customs signs can help pass that brand messaging. Building your brand is an important step in helping your customers easily recognize you.
Re-branding could be as simple as choosing an appropriate new design such as a pair of scissors for a hair dresser or a cup of coffee for a cafe, and incorporating that image in all of your custom signage.
It could also include choosing a colour scheme that portrays a message to your clientele. Finally, when a company gets a new brand identity design, it might call for change of signage.
Outdated Sign
An old sign is unattractive. Old signage doesn’t inspire the passing traffic to come about. I know this because I have done an experiment. I found a place where a travel agent has an outdated sign, and I designed manufactured and installed a new 3D sign for their competitor. The traffic towards that office was amazing.
No one can see your sign at night
In some cases you want your sign to be visible at night because the one you have doesn’t have a lighting system. When the need arises, and there’s sufficient traffic in the neighbourhood, light up your ‘shawarma’ joint, barber shop or simply, your small business.
It’s impossible to see your business from the road
Sometimes, where your business is grows. As a result your business could be set back from the road. Hence, the arising need for you to add some road directional signs to turn heads towards your business. Take advantage of monument and pylon signs for this.
The need to improve readability and size of your signage
When the sign is too small, the text becomes so hard to read. This is where you consider changing the signage. If you do not change your small sign, the possibility is, your competitors will outshine you.
To summarize,This is the right time to replace your business signage. STOP overthinking and ACT NOW!
Many Kenyan businesses have signages that help them grab the attention of their audience and generate more leads. Business signages help in marketing the business.They also make your business stand out from other businesses in the locality. However, in the busy streets of Nairobi, a time comes for every business owner to replace their signage.
This is because after a period of time, your signage may not work as you expected, may not have the visibility and not attract customers as much as before. It’s advisable to keep in check with your signages occasionally as your signage is the demonstration of your business to the audience outside. You may not think about it, but the potential customers are judging your business on the basis of your signage if it doesn’t look appealing.
Get in touch with us for Business Signage today!
