The constant evolution and development in print technology has culminated into some interesting trends in the banner printing industry. The printing industry is experiencing a shift in the demand for banners printing services. New banner printing technology has brought up a myriad of banner products that are versatile and exciting. As such, top businesses have found new ways to spice up their presentations at events and new ways to advertise using banners. Top printing agencies in Kenya are working hard to find ways to grow and meet customer needs. They have to come up with ways to adjust and adapt to the ever-advancing technological space.
Here are the top trends in the banner printing industry in 2024 and beyond:
This year, more than ever, print banners are more popular in promotions and marketing campaigns. Mordor Intelligence estimates that the printing market will reach USD 41.393 billion by 2027.
The print businesses have to be more efficient. They have to focus on lowering costs while at the same time making the processes seamless.
For the sake of their clients and reputation, print firms have to become socially responsible. This necessitates the need to look into and adapt to the emerging trends in the banner printing industry.
On-demand printing
Printing one copy in the past was expensive and took a significant amount of time, compared to today. With technology, printing has made things easier and faster. Today, things have changed with print-on-demand. In 2024, there will be a massive rise in on-demand printing. This is because of its efficiency and cost-worthiness.
Large-Scale Projects with Embellishments/Enhancements
Many customers demand embellishments in their banners and billboards. The demand for decorative elements is on the rise. These enhancements include foil stamping, embossing, spot UV coating, and de-bossing. This trend is likely to continue beyond 2024. Customers are demanding visually attractive and personalized banners for their brand identity.
Interactive and QR Code Integration
Banners are integrating technology like QR codes and AR. Such banners are becoming more and more popular by the day. In this digital era, almost everybody has a smartphone. Integrating such technology helps viewers to get more information through their gadgets. This will allow for deeper engagements with the viewers and business owners.
Mass Customization (Variable Data Printing)
Mass customization is a paradigm that thrives on delivering personalized products and services. It also aims to maintain the cost-effectiveness associated with mass production. Many businesses are aiming to increase product sales and boost profit margins.
They also want to enhance their manufacturing brand and engage customers more effectively. For these reasons, mass customization has become a necessity. Through variable data printing, mass customization continues to gain track. It has allowed businesses to create personalized and targeted content on every banner. This allows them to stitch their campaigns for specific persons or localities.
Texture and 3D Effects
There is a growing trend to incorporate texture and 3D effects into banner printing. Businesses want to attract viewer attention. They also want to give unmatched and unique experiences to their audience. This necessitates this trend to create impressive and tactile banners. Digital printing that has made printing more cost-effective. It has become worthwhile for businesses to integrate these elements into their banners.
Digitization as one of the top trends in the banner printing industry.
Printing plates and other heavy setups were required in offset printing. Digital printing has eliminated this need. This has eased the printing process for both the client and the printers. Banners can now be printed faster. This speed is expected to increase in 2024.
The Demand for Wall Graphics is increasing.
Both individuals and businesses are changing their interior spaces to reflect their brands. This has led to a surge in the popularity of wall graphics. The demand for high-quality large-format wall graphics is continually increasing. It is so expected that banner printing for such works such increase in 2024.
The integration of Artificial Intelligence (AI)
Automation through AI has revolutionized the banner printing industry. AI tools have streamlined design processes, optimized printing workflows, and enhanced quality control. Automation has minimized human intervention, reduced errors, and increased efficiency. The banner printing industry has to put more emphasis on AI tools in its operations in 2024.
Digital Revolution Will Reduce Print Volumes
Most businesses are shifting to online advertising and content creation. This means that the print volumes are going to drop. A print business must thus adapt by diversifying its services. It will also be necessary to invest in digital printing technologies.
Flexibility and sustainability
Today, there is a provision for online printing. You are no longer required to go to the physical location of the print shop to place your order. Banner printing today can be done at any time and when needed. Traditional prints lasted a few years. They also came along with a huge waste of materials while making them. Banner printing in 2024 and beyond will be much more sustainable. The digital prints will be more durable, causing hardly any wastage of materials.
Conclusion
Printing and branding companies in Kenya need to adapt to the emerging trends in the banner printing industry. The world is evolving and print firms need to evolve as well. All these trends highlighted above are important to any print firm. With good print technology, comes good customer retention across the printing industry in Kenya and globally.
