Get more reach and make a lasting impact with the one-of-a-kind marketing tool of umbrella printing. Custom umbrellas give you the chance to show off your logo, message or design in a practical, functional and memorable way.
In this post we’ll look at the benefits of umbrella printing for businesses, design considerations and why you should work with a reputable printing and branding agency in Kenya.
Umbrella Printing: Expand Your Brand Reach and Get More Benefits for Business
Versatile Advertising
Umbrella printing is a versatile advertising medium that works for many industries and businesses, increasing brand awareness. With a large surface to display your brand message or logo, custom umbrellas make a big impact in various settings, such as sports events, business expos and public spaces with high foot traffic. As a useful, portable and attractive marketing tool, umbrellas can spread your brand message far and wide, increasing visibility and recognition.
Weather Proof Promotion
Unlike other marketing materials, custom umbrellas are designed to withstand the weather, providing reliable and weather proof promotion for your business. Whether it’s rain, sun or a bit of both, umbrellas with your brand logo or message will get noticed by passersby whatever the weather. This will increase brand visibility and customer loyalty.
Long Term Exposure
Since umbrellas are durable and practical, they last for years and therefore provide long term promotional value. High quality printed umbrellas are billboards for your business every time they’re used, promoting your brand and generating interest long after your campaign has ended.
Custom Umbrellas
Custom umbrellas have become a popular promotional product for businesses looking to get more visibility and make a lasting impact. These practical and useful items can be printed with high-quality designs and logos to make them marketing tools.
A custom-printed umbrella with striking visuals and optimal logo placement can significantly enhance branding effectiveness at outdoor events, trade shows, or corporate functions. They are a unique way to promote your brand, product, or service.
By using the large surface area of umbrellas, you can reach a wider audience and increase brand visibility in many situations. Custom umbrellas can be used in promotional campaigns to get more visibility.
Design Tips for Custom Printed Umbrellas
Eye Catching Imagery and Bold Colours
Use eye-catching visuals, bold colors, and patterns to get the most out of your custom umbrella. Work with a graphic designer who can help you bring your idea to life and create a design that stands out. Remember balancing novelty and brand identity is key, so your design should be effective and engaging.
Placing Your Branding
Depending on your design, objective, and target audience, this could be on one or multiple panels or centered for maximum visibility. When you place promotional umbrellas strategically, your brand will be impossible to miss. You’ll reach your target market every time.
2. Print Method
There are various print methods to use in umbrella printing, screen printing and heat transfers are the most common. Screen printing is best for large quantities and simple designs with fewer colours. Heat transfer is good for intricate full colour graphics. Heatpress uses DTF or sublimation film. Consult with your printing and branding agency to determine the best method for your design.
3. Choose the Right Umbrella
Consider the use and target market when choosing the right umbrella for your promotion. Compact, foldable umbrellas are good for travel or daily commute, larger golf or stick umbrellas (parasols) for more impact and durability. Think about the practical needs of your target market and narrow down the style options so your printed umbrellas are both useful and memorable.
Print Method
Choosing the right print method is key to getting great results in umbrella printing. Screen printing is good for large quantities and simple designs, cost-effective and durable prints.
For intricate full-colour graphics, digital printing is great for detail and colour. Heat transfer printing using DTF or sublimation film produces high-quality prints that are durable and visually appealing.
Customization Options for Unique Umbrellas
Make it Personal
Customization helps in creating unique umbrellas that reflect your brand’s personality. With many customization options available, you can tailor your umbrellas to your brand’s style and messaging. Here are some ways to make your umbrellas stand out:
Colour Options: Choose from a wide range of colours to match your brand colours. From bold and bright to subtle and pastel, the options are endless.
Design Options: Select from various design templates or create your own custom design. You can add your company logo, slogan or any other branding elements to make your umbrellas truly unique.
Material Options: Choose from different materials, nylon, polyester or canvas to create umbrellas that are durable and long-lasting.
Shape and Size Options: Select from various shapes and sizes to create umbrellas that fit your brand. From compact and portable to large and statement-making, the options are endless.
Additional Features: Add extra features, windproof or waterproof coatings to make your umbrellas more functional and practical.
By customizing your umbrellas you can create a unique and memorable brand experience that differentiates you from the competition.
How Umbrella Printing Can Increase Brand Visibility
Creative Giveaways and Corporate Gifts
Custom-printed umbrellas are unique and practical promotional products or giveaways at trade shows, company events or seasonal promotions. Giving customers a functional item with your branding shows you care about their comfort and builds a positive brand association. Custom printed umbrellas can also be part of a marketing strategy, a creative and practical way to increase brand visibility.
Employee Branding and Uniforms
Add umbrellas to your employee branding by giving out branded umbrellas as part of a uniform package. This is especially good for businesses with outdoor or mobile workforces, sales reps or customer service agents. The consistency of umbrella branding reinforces brand recognition and sends a professional message to the public.
Charitable and Community Partnerships
Partner with local charities or community groups to give out branded umbrellas as part of a fundraising campaign or awareness initiative. This increases visibility for your brand and shows your company’s commitment to social responsibility and goodwill in your community.
Using Promotional Umbrellas as a Marketing Tool
Promotional umbrellas are versatile marketing tools that can be used in many ways to boost brand visibility and increase brand recognition. Give out custom umbrellas at outdoor events, trade shows, and corporate functions to promote your brand, product, or service.
Custom umbrellas are also great corporate gifts to show your appreciation to clients and partners and reinforce your brand identity. Add branded umbrellas to employee uniforms to increase brand recognition and create a professional image. By using promotional umbrellas you can increase brand visibility, boost brand recognition and leave a lasting impression on your target market.
Innovative Ways to Use Umbrella Printing
Umbrella printing offers a wide range of creative possibilities for businesses, individuals, and events. Here are some innovative ways to use umbrella printing:
Event Branding: Custom-printed umbrellas can serve as unique branding opportunities for special occasions such as weddings, festivals, sports events, and outdoor gatherings. Imagine guests at a wedding holding beautifully designed umbrellas that match the event’s theme, or festival-goers using umbrellas adorned with the event’s logo. These umbrellas not only provide practical use but also enhance the visual appeal and branding of the event.
Corporate Gifts: Offering branded umbrellas as corporate gifts to valued clients, partners, or stakeholders is a great way to promote your company’s professionalism and attention to detail. High-quality, custom-printed umbrellas can leave a lasting impression, showing recipients that your business values their relationship and is willing to invest in thoughtful, practical gifts.
Employee Branding: Custom-printed umbrellas can be an excellent addition to employee uniforms, especially for businesses with outdoor or mobile workforces. Providing employees with branded umbrellas not only promotes unity and a sense of belonging. It reinforces brand recognition every time they are used in public.
Social Responsibility: Collaborate with local charities or community organizations by using custom-printed umbrellas as part of fundraising campaigns or awareness initiatives. This increases your brand’s visibility and demonstrates your company’s commitment to social responsibility and community engagement.
Outdoor Advertising: Printed umbrellas can be a unique and eye-catching advertising medium in public spaces with high foot traffic, such as sporting events, business expos, and outdoor festivals. Their large surface area and practical use make them ideal for displaying your brand message in a way that stands out and attracts attention.
Tips for Effective Umbrella Distribution
To maximize the effectiveness of your custom-printed umbrellas, consider the following tips for distribution:
Targeted Distribution: Distribute umbrellas in areas where your target audience is most likely to be, such as outdoor events, trade shows, or public spaces with high foot traffic. By focusing on locations where your potential customers are present, you can ensure that your promotional items reach the right people.
Strategic Placement: Place umbrellas in strategic locations, such as near entrances, exits, or high-traffic areas, to maximize visibility and impact.
Personalized Distribution: Consider personalizing umbrellas with the recipient’s name or initials to create a more meaningful and memorable experience. Personalized items are often more cherished and used frequently, providing ongoing brand exposure.
Bundle with Other Promotional Items: Bundle umbrellas with other promotional items, such as flyers, brochures, or business cards, to create a comprehensive marketing package.
Follow-up: Follow up with recipients to ensure they are using and enjoying their umbrellas, and to gather feedback on the effectiveness of the promotional campaign through surveys, emails, or social media interactions. Gathering feedback helps you understand the impact of your campaign and make improvements for future initiatives.
Umbrella Marketing on a Budget
Cheap and Effective
Umbrellas are a cheap marketing tool that can reach a large audience without costing an arm and a leg. Here’s how to get the most out of your umbrella marketing budget:
Bulk Orders: Order umbrellas in bulk to get discounted prices. Good for large marketing campaigns or events.
Long Lasting: Umbrellas are a long lasting marketing tool that can provide ongoing brand exposure for months or even years. More bang for your buck than other marketing materials.
Reusable: Umbrellas are reusable, can be used multiple times, repeated brand exposure and less waste.
Targeted Marketing: Use umbrellas to target specific demographics or events, outdoor festivals or sporting events. You can reach your target market more effectively.
Brand Awareness: Umbrellas can increase brand awareness and recognition which can lead to more sales and customer loyalty.
Use umbrellas as a marketing tool and get a cost effective and results driven campaign.
Work with Kenya's #1 Trusted Printing and Branding Agency - Azuri Promo Shop
Design and Consultation
Working with Azuri Promo Shop Ltd, a reputable printing and branding agency means expert design consultation and branding solutions throughout the umbrella printing process. Trust us to get the most out of your custom umbrellas.
High Quality Production and Materials
A trusted printing and branding agency provides high quality production and materials to protect your brand image and reputation. They are perfectionists to ensure long lasting, visually impressive umbrellas that promote your business.
Great Customer Service and Fast Turnaround
Professional printing and branding agencies offer great customer service, from design support to answering queries promptly. We also aim to deliver your custom umbrellas on time to meet your deadlines and expectations for a smooth marketing campaign.
Promote Your Brand with Custom Umbrella Printing
Custom printed umbrella is a powerful marketing tool for businesses looking for a practical and visual way to increase brand visibility and recognition. By considering design, print, and umbrella styles you can create promotional umbrellas that grab the attention of pedestrians and potential customers.
Work with Azuri Promo Shop Ltd, a leading printing and branding agency in Kenya to produce high-quality custom umbrellas that turn rainy days into advertising opportunities for your brand.
Measuring Your Umbrella Printing Campaign
Brand Visibility and Engagement
Measuring your umbrella printing campaign is key to knowing how well it’s working and how to improve for future campaigns.
Social Media: Monitor social media for mentions of your brand or campaign hashtags. This will help you track engagement and brand visibility.
Surveys and Feedback: Conduct surveys or gather feedback from customers or event attendees to measure your brand and campaign performance.
Website Analytics: Check website analytics to see if there’s an increase in website traffic or online engagement after the campaign.
Sales and Revenue: Monitor sales and revenue to see if there’s an increase in conversions after the campaign.
Event Attendance: Track event attendance and engagement to see if the umbrellas brought in more attendees or increased brand visibility.
By measuring these metrics you can get valuable insights into your umbrella printing campaign and make informed decisions for future marketing.
Care and Maintenance of Printed Umbrellas
To keep printed umbrellas long lasting and vibrant, proper care and maintenance is key. Here are some tips to keep your custom umbrellas in good condition:
Don’t expose printed umbrellas to extreme temperatures or harsh weather.
Avoid using harsh chemicals or cleaning products on the umbrella.
Don’t fold or crease the umbrella, this can damage the print.
Inspect and clean the umbrella regularly to prevent dirt and debris from building up.
Conclusion: Get the Most Out of Umbrella Printing
Umbrella printing is a powerful way for businesses to increase brand visibility, boost brand recognition, and make a lasting impression on their target market.
Whether as corporate gifts, employee uniforms, or a unique advertising medium, custom umbrellas are a versatile marketing tool that can help businesses achieve their marketing goals.
